About the Work
‘aikuchi’ – a project aimed at revitalizing the value of Japanese swords, rolling them out into the global market by bringing in world-renowned designer Marc Newson. Fusing together the spirituality of Japanese swords with revolutionary designs, just what are Marc Newson and Sword Master Saburo Nobufusa Hokke like? Here is an interview with the two of them, at the completion of project ‘aikuchi’.
The title of this workshop has a double meaning as seeds that offer new research and new experience and as a reference to “Semina” – the avant-garde Pop magazine of the late 1950’s and 60’s. “Semina” was strongly interested in collage, a most crucial stylistic innovation in the arts of the twentieth century that provided this extraordinary magazine with a principle for both aesthetic and existential novelty.
This workshop tries to re-think “Semina” in its key-concepts and re-launch a process of research through a very open idea of collage that relates to our contemporary daily life.
Danskina design director Hella Jongerius introduces the three latest additions – Argali, Dew and Fringes – to Danskina’s range of rugs and explains how she “always starts with the yarn” when designing new textiles.
Danskina was founded in 1973 by Piet and Ina van Eijken. In 2011, the brand was acquired by textile companies Kvadrat and Maharam, which appointed Jongerius as design director in 2013. The trio of new designs make up the company’s second collection since Jongerius took on the role.