The California 78 takes its name from the birth place of jogging: California, and is one of the masterpieces of the Onitsuka Tiger shoe collection. The 35th anniversary of the shoe and its impact on sport and fashion is celebrated with a limited edition crafted in its original iconic yellow and mid-blue colour way.
Director : Juriaan Booij
Client: Onitsuka Tiger
Producer: Boris Booij
Agency: Blast Radius Amsterdam
Camera: Kevin Kimman
Music: Star Athlete Music & Sound Design
Editor: Mark Whelan at The Quarry