For the 2016 Spring/Summer Prada Real Fantasies, AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Models move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide.
AMO and Prada have been collaborating on the fashion house’s lookbooks since the Spring/Summer 2007 show, merging the collection with graphic and visual imagery through collage and hand-drawn shapes. Since the Spring/Summer 2012 show AMO has turned the project into Real Fantasies, a graphic short movie, introducing animation and music to the lookbooks. The project highlights the attitude of Prada and the conceptual references of the collection, season after season.
This is the 16th edition of the Prada Real Fantasies.
ART DIRECTION by AMO:
Ippolito Pestellini Laparelli,
PRODUCED by APRIL:
DIRECTED by Matteo Frittelli
EDITED by Andrea Favia
ASSISTANT EDITOR by Maria Giovanna Monaco
VISUAL EFFECTS by Giulia Regalini
The California 78 takes its name from the birth place of jogging: California, and is one of the masterpieces of the Onitsuka Tiger shoe collection. The 35th anniversary of the shoe and its impact on sport and fashion is celebrated with a limited edition crafted in its original iconic yellow and mid-blue colour way.
Director : Juriaan Booij
Client: Onitsuka Tiger
Producer: Boris Booij
Agency: Blast Radius Amsterdam
Camera: Kevin Kimman
Music: Star Athlete Music & Sound Design
Editor: Mark Whelan at The Quarry
Shoe designer, Christian Louboutin, sketches another signature red-soled creation while discussing his early inspiration – the show girls of the Folies Bergères – and a love/hate relationship with his designs. www.vam.ac.uk/shoes
In June 1999, Alexander McQueen’s Spring/Summer 1999 collection was the subject of the V&A’s very first Fashion in Motion live catwalk event. In this film from the time, the visionary designer discusses his relationship with the Museum and the public’s reaction to his designs.
Fashion in Motion is a series of live catwalk events presented at the V&A. Featuring some of the greatest designers of our time, Fashion in Motion brings catwalk couture to a wider audience by modelling it against the beautiful backdrop of the Museum.
You come from just everything around you, it’s a state of mind, it’s the state of society today. You know, I can’t be so literal with my references. I think it’s a number of references culminating together to make one idea.
It’s mainly to do with the end result as an image, and hopefully a lasting image. You know, I don’t like throwaway images, I like things to be stuck in the mind of people. Maybe that’s why my work can sometimes come across as aggressive or violent. Because maybe the world to me is a bit violent.
It’s so big. It’s the sort of place I’d like to be shut in over night. With no tourists…. [laughs} sorry.
When I was at St Martins, studying for a masters degree there, I used to go in there at least once a week to go through the archives. I remember going through rooms to set up the exhibition, and there was things I’d never even saw before. Like colossal statues.
They say “you can’t wear it down Sainsbury’s can you?” is the usual comment. I think they’ve got to really understand that as a designer, it’s not just about what you see on everyday people, its about furthering people’s imaginations into shape, proportion and colour.
For me, my basis for anything I do is based on a craftsmanship, be it tailoring. be it woodwork, or be it anything else, you know. I try to involve a lot of hand-crafted things.
It would be nice to get it across to the general public exactly how a metaphor turns into a reality. Look at the silhouette and think about days before, days in the future, you know, just try to think not so closed-visioned really.
I think the people who see the clothes, see the video and see the mannequin on the turntable just taking reflection that if I gave you Marks and Spencers would you look twice? That’s fashion really. Fashion turns at such a fast pace, that I think you’ve just got to have a bit of an open mind and not be so judgemental, I think. Just educate yourself into the world of Alexander McQueen [laughs]
he story of Seattle-based Ebbets Field Flannels. Told by owner Jerry Cohen.
Director / Producer : Andy Mininger
DP : Tadd Sackville-West
Edit : Tristan Seniuk
Composition : Ryan Rumery
Color : Joel Voelker
昔ながらの製法でスポーツウェアを作るブランドEBBETS FIELD FLANNELSのファクトリーの様子と、オーナーでデザイナーのジェリー・コーエンのインタビュー。
For the Real Fantasies FW2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.
The main topics explored in the collection stem from raw elegance and banal emotion, weaving in multiple interconnected stories. Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.
For the first time, the inspirations from both MAN and WOMAN shows overlap to shape a distorted graphic universe. Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.
Art Direction by AMO:
Ippolito Pestellini Laparelli
Editing and Visual Effects by APRIL:
Music by 3o:
Filming by APRIL:
Focus Puller by 4FRIENDS:
Luxury womenswear label Peter Pilotto was the subject of the V&A’s Fashion in Motion which took place on Friday 20 November 2015. Initially founded by Austrian-Italian Peter Pilotto, Belgian-Peruvian Christopher De Vos joined the label in 2007. The duo met studying at the Royal Academy of Fine Arts in Antwerp and now base their label in London. This video takes a look behind the scenes at the catwalk event.
ヴィクトリア&アルバート博物館のイベント「Fashion in Motion」に登場したピーター ピロットのインタビューとメイキング
For the PRADA 2012 FW Men show, AMO designed a set inspired by palaces of power and grand interiors.
Grand Interior – Void
FW Man 2012
The audience is distributed along the perimeter of the room.
The central void is occupied by a carpet of great extension, measuring 20X35m, assembled with pieces of moquette of different pile lengths and colored in red, white and black. Eleven geometric black flower shapes inspired by modernist rug designs are equally distributed over the red surface. The border of the carpet is defined by a rigid combination of black and white geometries.
Six monumental chandeliers realized with 300 neon tubes each brighten the central scene. Together with the carpet they evoke the grandeur of a palace.
The audience sits in the dark witnessing the spectacle of the show where men walk orderly through the vast interior as if following a secret script.
Outspoken, in demand and still at the top of his game, fashion designer Karl Lagerfeld talks to Monocle’s editor in chief Tyler Brûlé about the industry, the media and why Berlin isn’t as good as it used to be.
To discover more about Monocle magazine head to www.monocle.com